Book DescriptionAuthor, teacher and financial manager Mike McKeever shows readers how to write the business plan and loan package necessary to finance a new or expanding business and make it work. He helps readers make realistic financial projections, develop effective marketing strategies and refine overall business goals. With How to Write a Business Plan, entrepreneurs learn how to: evaluate the profitability of a business idea-estimate operating expenses-prepare cash flow, profit and loss forecasts-determine assets, liabilities and net worth-find potential sources of financing-think first before borrowing from friends and relatives-present your plan to lenders and investors
Review
I was disappointed with this book because I had thought it would be broader and relate to all kinds of businesses. But this book is very specific to the entrepreneur starting up his or her own business, only. Its examples are mostly of home-based businesses or small sole proprietorships. The writing is sometimes condescending and assumes you know nothing whatsoever about finances and investments (which may be good for some readers). It includes several chapters of additional information for start-up companies which take up a significant portion of the book and have little or nothing at all to do with writing a business plan. I feel like this book is mistitled and would be better named, "Mike's Guide to Founding and Funding your Own Business." By Christa Hill
Product Details
Paperback: 274 pages
Publisher: Nolo; Tenth Edition edition (December 6, 2010)
Language: English
ISBN-10: 1413312802
ISBN-13: 978-1413312805
Product Dimensions: 9 x 7.1 x 0.6 inches
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